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6th Logo

(September 13, 1965-August 29, 1974)

Nicknames:

Normal variant: "S from Hell","The Spiral S", "The Filmstrip S", "The Creepy Screen Gems Logo", "The Spiral S from Hell", "Burning S", "Scream Gems", "Attack of the Killer S", "The Very First Personification of All That Is Evil", "Congealing Blood", How are people scared by this logo?,"How is this scary again? S", "Cool S"

Hawk variant: "Shrill S," "Buzzy S", "The Hawk S", "Hawk S"

Love on a Rooftop & The Paul Lynde Show variant: "Uber Bright S", "Phantom S"

Logo: On a yellow background, two red parallelograms (or lines) come from the top and bottom of the screen, and the upper one is at a distance while the lower is closer. They fly towards each other, and the higher moves forward while the lower backs away. As they do so, they grow in length and wrap around a space where a red dot appears, forming a stylized "S". Under that, the words "SCREEN GEMS" zoom in.

Trivia: The "S" logo was designed and animated by Chermayeff & Geismar, a firm also responsible for the six-feathered NBC Peacock, the 1984 PBS logo, the Viacom "Wigga Wigga" logo, and the Chase Manhattan Bank logo, among other designs.

Variants:

  • There's an in-credit logo that's shown on the short-lived series Adventures of the Seaspray with the text "in association with" and "Screen Gems" in the same font as the credits.

  • Another in-credit version was shown on The Pierre Berton Show with the text "SCREEN GEMS Canada Production" in the same font as the credits.

  • Starting in late 1972, the byline "A DIVISION OF COLUMBIA PICTURES INDUSTRIES, INC." zooms up with "SCREEN GEMS".

  • When shown in black & white, the standard scheme appears to be a light gray screen and black "S" and words. When shown in color, the standard scheme appears to be a yellow screen, red "S", and black words. The words may or may not have actually been red at one time as well. On some prints of The Partridge Family, the "S" and the words were both black, attributed by some to film deterioration. However, when the Columbia byline was added, everything was changed to a light gray, and that color change appeared more natural. At the same time, other Screen Gems shows carried the normal color scheme (as did The Partridge Family when it was rerun on Hallmark Channel).

  • Several shows in 1970 didn't have the name in bold.

  • There is also a still variant of this logo with the phrase "DISTRIBUTED BY" in small print above "SCREEN GEMS".

  • Another still variant with and without Columbia bylines respectively was seen on some shows like the first season of Police Story and Ghost Story (also known as Circle of Fear).

  • Another variant has the byline appearing after the company logo/text animation stop. This variant was seen on early episodes of the miniseries QB VII.

  • There is a variant where (possibly due to film deterioration), the screen is white and the "S" is bright. Seen on the pilot episode of Love on a Rooftop.

  • Another variant is similar to the one above, but even brighter, making the "S" invisible and the words "SCREEN GEMS" barely visible. Seen on the Love on a Rooftop episode "The Six Dollar Surprise."

  • Another variant like the ones above, contains the byline, has the "S" being partly invisible and the name and byline barely visible to see. This was spotted in a B&W print of The Paul Lynde Show episode "Togetherness".

On a late '80s print of an episode of Occasional Wife, the animation and music of the logo was slightly faster than usual.

FX/SFX: The parallelograms wrapping around the dot, and the name "SCREEN GEMS" zooming in. Very smooth animation,especially when compared to other logos of the time...

Cheesy Factor: ...though it looks rather rough when in low quality, and the effects are definitely astandard of the mid to late 60s andearly 70s, but it's still very ahead of its time. The Canadian in-credit version looks poorly drawn, though.

Music/Sounds:

Composed by Eric Siday, the entire score was performed on a Moog modular synthesizer (Siday was one of the first musicians to have one). It consists of 6 French horn-like notes, followed by 2 synth-brass quadruplets with the last note held.

In 1970, the Siday theme was shortened so only three notes came before the tones. This shortened variant was sped-up and was used for the first short-lived Columbia Pictures Television logo.

Music/Sounds Variants:

  • There is a version of the logo where no music is played, in other words, silence. This was seen on the 1971 television movie Brian's Song.

  • The latter version had the end theme of Police Story playing over the logo.

  • At least one show, the 1966 series Hawk (with Burt Reynolds), carried an alternate recording of the Eric Siday music, which had sharper, more "shrill" tones, almost sounding like a loud saxophone.

  • On some first season episodes of I Dream of Jeannie (seen in syndication in the '70s and early '80s), as well as the half hour packaging of Batfink, an alternate trumpet fanfare played over the logo (this may be the fanfare attributed to Van Alexander, but this is not certain).

  • A pretty rare variant has the trumpet fanfare music, but it's very low quality.

  • In other cases, it used the closing theme of the show or TV movie.

  • Some prints have the music more higher pitched.

When ABC reran Bewitched on their daytime schedule in 1968, this logo had the "Dancing Sticks" music attached to it, probably due to a plastering error (on at least two episodes).

Availability: Pretty common. 

This logo has been beautifully restored on reruns of Bewitched, I Dream of Jeannie, and The Partridge Family on Antenna TV. Ironically, the DVD versions are not so lucky; except for one B&W episode (episode #22) of I Dream of Jeannie, the logos were removed on disc, but the short version complete with jingle has been restored starting with the seventh season DVDs of Bewitched, as well as the fourth season DVD of The Partridge Family. 

The VHS release The Partridge Family: C'mon Get Happy! also preserves this logo, followed by the 1993 CPT logo. The only other DVDs with this logo are the 1971 TV movie Brian's Song and the 1974 miniseries QB VII, with theme music over it, plus the Columbia byline. This logo can be seen after every episode on the DVD release of Bridget Loves Bernie. 

This logo can also be found on every episode on the 2014 Mill Creek Entertainment DVD release of Gidget. 

The still variant with the Columbia byline can be found on most episodes of the first season of Police Story on DVD, released by Shout! Factory. It was also shown in an edited form on Fox Family reruns of The Partridge Family and in a sped-up form without music on The Hallmark Channel reruns of Bewitched. A good few episodes of Bewitched when aired on the UK satellite channel Living have this logo, often followed by the Sony Pictures Television International logo.

The "Hawk S" can be seen at the Paley Center. 

This was seen on a episode of The Monkees on IFC, which was followed by the 1996 CTTD and 2014 Sony/SPT logos.

Scare Factor: Depending on the variant:

  • Full music variant: It can range from low to nightmare. Numerous people have very un-fond memories of this logo, mostly due to the unintentionally creepy theme music that's so cheap, cheerfuland advanced since it came from a Moog synthesizer, it's disturbing to most people, combined with the very in-your-face animation that was ahead of its time and therefore nobody was used to it. Some people may also find that the animation resembles that of a stream of blood on skin (like Ben Minnotte from Oddity Archive). It's possibly one of the scariest logos ever made, and is one of the very first logos to ever get pegged as a "scary logo" on the Internet (among with the "V of Doom"). In fact, due to the amount of people who have saw this logo and got frightened, there is even a documentary about it! The website can be found here. However, some may find this logo far less creepy than others perceive it, and it's nevertheless a favorite of many people.

  • Hawk variant: Medium to nightmare. The shrill tones make the logo even scarier.

  • 1970-1974 variant: Low to medium. The shorter version is slightly tamer because it isn't as long as the normal variant.

  • With the 1963 theme: Medium. The music and announcer will still scare some (though not as much as the normal music), plus we still have that creepy animation.

  • Trumpet variant: Low to medium. There's still the animation, but the music's tamer.

  • Low-quality Trumpet variant: High. The lower quality of the music and image can be worst for some. The alternate music can also contribute to this.

  • Phantom S variant: Medium, bordering on high. The brightness of the S can be creepy for some.

  • Even more brighter S variant: High, bordering on nightmare. The barely visible S with the creepy music can make the logo very scary.

  • Remainder of the variants: None to minimal.



Though, despite all of the different variants, this logo is less scary for those who are used to seeing it, and find it a good logo overall.